streetwear brands to watch in 2026
And with that, the 2025 season is wrapped up. So similarly, just like your favourite managers, it’s time to focus on the new talent. In this particular case, it’s time to discover the new., the underrated, and the ones who eager to make more of a name they have already have for themselves.
It’s time to discover next “wonderkid.”
Now, I of course won’t let you do this alone, you’ll probably end up finding the next Garnacho equivalent in fashion. So without further ado, let’s find the next Lamine Yamal of streetwear. (you probably have no idea what I’m talking about if you don’t watch football)
LOSSES2WINS
Hailing from South London, L2W is as unapologetically authentic as they come. The brand takes the term streetwear to heights which aren’t seen very often these days. Magazine editorials, Graffiti. It’s bold, it’s brazen. It’s everything which streetwear aims to embody.
Similar to “Big Meeks” Micah Richards, they quickly burst onto the scene with the release of the Longsleeves and Carpenter shorts in Summer 25’, and ever since it's been all gas no breaks from the London creatives. From new colour ways, to a reimagined waffle longsleeves, or even their new “Black Shelly Jacket” for these wet winter days.
L2W has proven themselves as a cut above the rest. Their marketing offers a clear separator between the rest of the streetwear scene. None of them standard vector style images on a white background over here (no pop down, but if the shoe fits init). This wonderkid of a brand offers the scene something different, something exciting. Something which needs to be seen on the largest of world stages for all to witness the creativity and excellence of Losses2Wins.
JEHUCAL
Now it feels like a pop down to deem these guys as just a streetwear brand. Like what streetwear brand is hosting an almost gallery-esque experience to showcase their latest collection amidst the ambience of warm croissants, coffee and the crackling of a fireplace.
Nah to me Jehucal is more of a London Fashion House. They’ve been dropping nothing but straight heat that have covered all branches of fashion that extend beyond your typical streetwear brand releases. Whether it’s a leather biker jacket you’re after, or a mohair striped jumper, even handbags. They’ve got it all.
Admittedly, in no sense is this a new brand (yes I’m breaking rules… it’s my list, sue me), their pieces have been spotted on some of your favourite celebrities already. However, for how much this brand has moved, and how much I’ve dipped into my pockets for their clothes, it’d feel wrong to not shed light on what in my personal opinion was one of the best UK clothing brands last year.
If you’ve not already, I’d keep Jehucal on my radar, especially with their new gym capsule on the way January. That way, all you “New Year-New Me” gym goers can look and feel the part. Ain’t nothing better than some rising gym whilst knowing you look good, and judging from past form (almost 3 year of solid collections and standout releases), I know Jehucal won’t disappoint.
DORE STUDIOS
Individualism. One of one. (Insert 3rd word). These are some of the many words I can use to describe the unicorn that is Dore Studios. If you’re looking for the same old heat reflective jacket or NFL style jersey (it’s only a matter of time before they flood our fyps again), DORE isn’t for you.
This brand truly cares about the art within fashion, and it clearly shows in their designs. From viral pieces such as their two tone quarter zip polo (on quarter zips before quarter suddenly became the trend) to the uniqueness of the distressed knit sweater. One thing is for certain, if you’re able to grab a piece before it’s inevitable sell out (good luck btw), you’d be shocked to find anyone else walking down the road in your exact fit.
A few teasers have already been flooding my fyp, and although I’m trying to desperately gatekeep until I get my hands on their new striped polo which I keep seeing (if the owner is reading this - shout me pls). I know it’s only a matter of time before the world hears of Dore Studios. So just don’t forget where you heard it first.
OMIRAD
“Built Different. Designed to stand out.” I couldn’t summarise the brand better if I tried. To me, this is the modern day streetwear model. A collection of clothes which speak solely for themselves. Just minimal marketing and letting their clothes do the talking. And honestly, the results are there to see.
This brand really has something for everyone, and I don’t say that lightly (in real life I’m quite hard to please tbh). From suede reversible jackets for these cold nights, to longsleeve waffle shirts for your day parties in the summer. The plethora of clothing is genuinely too wide to even believe.
The brand is on a generational run currently with their pieces constantly popping up on my timeline. So it’s only a matter of time before I lock with them myself. The brand may not be the newest, but with the 2025 season they’ve just had. They’re definitely one to watch this year.
GONECLUB
If you’re reading this, you’re more likely from the UK (roughly 85% tbh) so its safe to assume you’re aware of the name GONECLUB. However, if somehow you’re not. You’re about to discover what I can only deem as “Heritage… UK Streetwear Heritage”.
With nearly a decade in the game at the time, towards the beginning of 2025, both Botch & his now fiance Dorothy (congratulations btw) reinvented the brand entirely, focusing on pushing forth the philosophy of GONECLUB. “You’ve gone clear” which is often used to describe those who have “made it” in life, and the brand wanted those who get lucky enough to even purchase any part of their drops (I’ve literally missed a drop 3x) to be able to have that same feeling of “going clear”.
And judging from the entire 2025 collection of pieces we saw grace the streets; from the flannel shirts, the Gone Denim Jorts (one of the drops I lacked on), to their latest piece being that beautifully fitted knitted hoodie which I must get my hands. It’s safe to say they’ve accomplished exactly what they’ve set out for with this new era of GONECLUB.
Now the term “Wonderkid” might be out of place here, I think we can all agree. But with this level of longevity, consistency and ultimately evolution. I think we can go with a better word… Icon"
MARU
There’s a level of authenticity I really get with this brand. I don’t know what it is exactly… but I rock with it. It leans into an aesthetic which isn’t really glamourised a lot, especially in the UK. Shows there’s more to us than just baggy tracksuits and big jackets (my daily uniform 80% of the time tbh). They go against the grain by displaying a cleaner, and some could argue more elegant way to really “putting that **** on”, which I feel is the direction a lot of brands are steering to nowadays. They’re just not doing it to a level as high as Maru.
Striped Rugby Polo, Mohair sweaters, knitted hoodies (yet to drop, but just know you will be seeing me in this). They understand what’s hot in the scene right now, and they’re executing it at a crazy level with the most insane quality garments. The true definition of a “wonderkid” in this game, with less than 2,000 followers (at the time of writing this), so if you haven’t already… tap in. Because their is no greater joy than discovering something on the come up and watching it grow… if you still don’t believe me, look at picture #8.
